How to Create a Roku App and What Is EPG? A Guide to Connected TV and Program Discovery
Introduction Connected television has become an important distribution channel for streaming businesses, media companies, broadcasters, and content creators. Viewers increasingly expect digital services to be available directly on their television rather than requiring them to connect a computer or mobile device. For organizations building a streaming business, this creates an opportunity to establish a dedicated presence on platforms such as Roku. At the same time, viewers expect television services to provide clear information about what is currently playing and what is scheduled next. This is where an Electronic Program Guide becomes important. Businesses exploring create a roku app strategies therefore need to consider not only application development but also how programming information will be presented to viewers. Understanding what is epg is especially important for services that combine live channels, scheduled programming, FAST channels, or traditional television-s...