OTT Business Models 2023
The OTT (over-the-top) business model has revolutionized the entertainment industry by providing viewers with on-demand access to video content through the internet. The rise of online video consumption has led to the development of several monetization models for OTT platforms, which are expected to further evolve in 2023. OTT Business Model: The OTT business model is built on providing viewers with an alternative to traditional cable or satellite TV by delivering video content through the internet. This model is flexible, allowing viewers to watch their favorite shows and movies on their own time, without having to follow a set broadcast schedule. OTT platforms have become increasingly popular due to the convenience they offer and the fact that they are often less expensive than traditional TV subscriptions. Online Video Consumption: Online video consumption has grown exponentially over the past decade, with the COVID-19 pandemic accelerating this trend even further. In 2023, it is...